Hang on in there – be creative, innovative and smart

Yes, things don’t look good. In fact they probably look less than
good. But that doesn’t mean there aren’t creative, innovative,
clever things you can do to ensure your business is ready and
able to leap on every opportunity that presents itself, no matter
what the economic climate.

Daring to be different

Creating something different can generate business opportunities
and publicity for innovative operators. Yet does the industry really
cater for innovation? Kathy Ombler looked at tourism operations
with a difference and discovered a world of ingenuity,
opportunity, and not a little frustration with convention.