TIA welcomes the New Zealand Story 06 November 2013
The New Zealand Story is an exciting initiative that will help the country’s exporters tell a compelling, consistent story about New Zealand and help them gain a competitive advantage internationally, says the Tourism Industry Association New Zealand.
Hobbit fever 25 January 2013
As one tourism service provider quipped in late November when asked how things were going: “A bit flat still, but The Hobbit will save us all...” And that does seems to be the big hope out there.
2012 The Year of ... 24 December 2011
Lawrence Smith suggests tourism operators consider an adaptive approach to marketing in 2012. One which allows for change and assimilation of new technologies and trends. Here, he outlines some of the trends.
Rubgy World Cup Visitor Survey 24 December 2010
A recent survey of RWC2011 visitors is hugely useful in helping tourism operators plan for the influx.
Technology: Finding the cutting edge 24 January 2010
How is a business owner to keep up? How do you figure out the difference between a fad and a major social swing? We asked five technology players for their take on what lies ahead in the technology arena in 2010.