Lessons from a winning tourism business 28 January 2016
Facing limited revenue growth and increased customer expectations the flagship Rotorua tourism company invested, innovated, gave itself a major shake-up and did it so well it was awarded the Air New Zealand Supreme Tourism Industry Award 2015.
Hobbit fever 25 January 2013
As one tourism service provider quipped in late November when asked how things were going: “A bit flat still, but The Hobbit will save us all...” And that does seems to be the big hope out there.
2012 The Year of ... 24 December 2011
Lawrence Smith suggests tourism operators consider an adaptive approach to marketing in 2012. One which allows for change and assimilation of new technologies and trends. Here, he outlines some of the trends.
Rubgy World Cup Visitor Survey 24 December 2010
A recent survey of RWC2011 visitors is hugely useful in helping tourism operators plan for the influx.