New travel website showcases the South

“Queenstown may be a world famous South Island destination, but our South has so much more to offer” says Jennifer Branje, owner of new travel website,

“Sometimes our little regions are left off the tourism trail.... is about bringing those special wee places to the fore.”

Branje says in a media release that is dedicated to New Zealand’s South Island.  From boutique hotels in Picton to top quality restaurants in Bluff.  

“Guests tell us authentic Kiwi experiences are really important to them and interacting with smaller private operators meets that need,” she says in a media release. “We showcase a myriad of passionate Southerners who know every nook and cranny of their districts. They offer exceptional hospitality with a personal touch that so many guests appreciate”.

Since the website launched in August, web hits just keep coming. Community initiatives, historical collections and Great Walks blend with foodies, activities, accommodation and local art. Blogs aimed to encourage visitors off the beaten track feature small southern towns with a ‘meet the locals’ theme.

“The website was developed for primary use on mobile devices so we integrated a mapping system. There’s nothing worse than being tired and lost in a strange place. Users just need to enable the location feature on their mobile phone or tablet and we map them a route to any destination on our website. Our mapping feature makes it so easy to venture off the main highways without fear of losing your way." 

As a new business sought partnerships with groups that represent a natural and authentic New Zealand.

“Securing a partnership with New Zealand Farmers’ Markets Inc was a fantastic opportunity to highlight our local growers and artisan foods. Farmers Markets are saturated with fresh, locally grown produce and offer an excellent atmosphere to savour the flavours of New Zealand. Collaboration with the Mountain Safety Council of New Zealand helps advise those entering our National Parks about how to keep themselves safe and to prepare studiously for their excursions.

“We also harbour a deep commitment to conservation and support many charities caring for, and nurturin,g our endangered species”, Jennifer states.  “As tourism booms, we must ensure balance and advocate for the preservation of our natural heritage, flora and fauna”.

The name ‘Southproud’ isn’t just a reflection of pride in a magnificent destination. It’s about initiating a stewardship in local communities and international visitors alike, ensuring the untamed bastion of Te Waipounamu is respected, preserved and enjoyed for generations to come.  

“Getting out into the regions and meeting local tourism operators is helping us understand their goals and vision for growth while giving us first-hand knowledge to pass on to our web users. “Southland has been relatively easy because that’s where we’re based. Over summer, we’ll head into other regions to introduce ourselves and grow the website," she says.

See .

Posted: Tuesday 12 December 2017